The Slutburger Campaign and the Objectification of Women in the Fast Food Industry
The concept of “sex sells” and the hyper sexualization of women in advertising is a tactic that has been used by various major brands and companies throughout time, only facing backlash and controversy in the last few years. Though this advertising tactic was (and still is) particularly widespread with fashion and apparel companies, it could be seen applied in various other markets such as the fast food industry and even with non profit organizations. Though there are many things to be said about the “sex sells” strategy in relation to fashion companies like Victoria's Secret or nonprofits like PETA, I will be focusing on the use of this tactic in the fast food industry and its effects on societal treatment of women. Carl's Jr, an American fast food chain, released its first sexually suggestive ad in 2005, marking the start of their " Slutburger " campaign, which would go on to feature various female celebrities seductively eating their products . The 30 second ad ...